BTYD: Implementing BTYD Models with the Log Sum Exp Patch

Functions for data preparation, parameter estimation, scoring, and plotting for the BG/BB (Fader, Hardie, and Shang 2010 <doi:10.1287/mksc.1100.0580>), BG/NBD (Fader, Hardie, and Lee 2005 <doi:10.1287/mksc.1040.0098>) and Pareto/NBD and Gamma/Gamma (Fader, Hardie, and Lee 2005 <doi:10.1509/jmkr.2005.42.4.415>) models.

Version: 2.4.2
Depends: R (≥ 3.5), hypergeo, optimx, dplyr
Imports: Matrix
Suggests: knitr, rmarkdown
Published: 2020-12-12
Author: Lukasz Dziurzynski [aut], Edward Wadsworth [aut], Peter Fader [ctb], Elea McDonnell Feit [ctb], Daniel McCarthy [aut, ctb], Bruce Hardie [ctb], Arun Gopalakrishnan [ctb], Eric Schwartz [ctb], Yao Zhang [ctb], Gabi Huiber [ctb, cre]
Maintainer: Gabi Huiber <ghuiber at>
License: GPL-3
NeedsCompilation: no
Materials: README NEWS
CRAN checks: BTYD results


Reference manual: BTYD.pdf
Vignettes: Buy 'Til You Die - A Walkthrough
Package source: BTYD_2.4.2.tar.gz
Windows binaries: r-devel:, r-release:, r-oldrel:
macOS binaries: r-release (arm64): BTYD_2.4.2.tgz, r-release (x86_64): BTYD_2.4.2.tgz, r-oldrel: BTYD_2.4.2.tgz
Old sources: BTYD archive

Reverse dependencies:

Reverse imports: BTYDplus


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